Why Some Companies Make the Leap and Others Don'tAUTHOR: Jim Collins
DESCRIPTION: Hard Cover, 300 pages
#1 Bestseller: One Million Copies Sold
Using tough benchmarks, collins and his research team identifies a set of elite companies that made the leap to great results and sustained those results for at least 15 years. After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in 15 years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
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