• Is your firm viewed as the only game in town?
• Do people consider your service first and price later?
• Are you and your business viewed as sufficiently “special” that prospective clients can tell you apart from the rest of the pack?
• Do you know who your target clients are? Who they are not?
• Can you turn down the wrong business?
• Do clients know what you stand for?
• Do you have a powerful marketing system capable of making you and your financial service business household words?
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Creating and protecting a niche that distinguishes you from everyone else in the industry is not an option. It is the lifeblood of your business. Dr. Lynda Falkenstein’s information-packed CLAIM YOUR NICHE Toolkit gives you the necessary skills.

Through a series of exclusive interviews, Marcie Callan will reveal the business building secrets of the nation’s top producers that she learned by surveying thousands of agents across the country. You are guaranteed to learn: the top 10 free advertising techniques; the #1 most effective way to gain referrals; How to boost revenues by 50% in less than one year; the three most-used marketing techniques by top producers; and much more!
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Many advisors attract a poor quality number of prospects or none at all because they either do not have a strong marketing system or invest in marketing systems that are not meaningful. You do not have to work 12 months a year if your marketing plan is working 12 months a year. During this presentation, Ken Unger tells advisors how to start developing their own 12-month marketing calendar of meaningful activity.
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In this one of a kind CD, you'll hear an interview with Marcie Callan, researcher of the marketing practices of the insurance industry. Forget all the gurus with recycled advice! Learn practical seminar tips from one of the few people who actually know what your competition is doing to attract business.

You are guaranteed to learn:
• The best day to hold your seminar
• The best time to hold your seminar
• How to create a slam-dunk title that draws in the crowd
• What to do if you're afraid of public speaking
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