AUTHORS: Larry Johnson & Bob Phillips
DESCRIPTION: Hard cover, 292 pages

Absolute Honesty gives you a template for creating and sustaining a business environment of open communication and healthy debate. It shows you how to build a cultural infrastructure rooted in the Six Laws of Absolute Honesty.
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The New Paradigm for Providing Financial Services
This book uses extensive industry research, coupled with the authors' experience working with CPA firms, to show why wealth management is the wave of the future for any financial services firm that wants to connect with affluent clients and be successful. The authors encourage these firms to act sooner, rather than later, to enjoy a measurable competitive advantage.
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AUTHOR: Stephen D. Gresham
DESCRIPTION: Hard Cover, 372

If you intend on becoming a financial advisor to today's affluent families –– especially those within the baby boomer generation -- you need to provide them with guidance so thorough, insightful, and valuable that it will allow you to tand out from the rest of the financial professionals in this field.
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In order to ensure future success, financial advisors must find a way to compete for one of the fastest-growing segments of the investing population - the affluent.
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Learn how extraordinary companies create their own categories by doing what no one else does--in effect, becoming a Category of One. The book also provides you with the tools and ideas you need ot emulate them.
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