Author: Peg Neuhauser, Ray Bender & Kirk Stromberg
Description: Hard Cover, 360-pages

We are living in a .com world. The old rules are changing, but it is not yet clear what the new rules are. Culture.com tackes these questions.
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AUTHOR: Jack Trout
DESCRIPTION: Soft Cover, 240 Pages

In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities.
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Why do all the experts recommend direct mail marketing even though most insurance agents fail miserably at it? Because, when done correctly, direct mail can be one of the most profitable marketing techniques. The problem is over 50% of insurance agents report that direct marketing is one of their least profitable endeavors. Why? Because if a direct mail piece is poorly constructed, it will be a colossal waste of money!
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Through a series of exclusive interviews, Marcie Callan will reveal the business building secrets of the nation’s top producers that she learned by surveying thousands of agents across the country. You are guaranteed to learn: the top 10 free advertising techniques; the #1 most effective way to gain referrals; How to boost revenues by 50% in less than one year; the three most-used marketing techniques by top producers; and much more!
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AUTHOR: Todd Hunt
DESCRIPTION: Soft Cover, 106 Pages

Based on Todd’s popular keynote, “Communication Bleeps and Blunders in Business.” Funny stuff with a point!

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