George Ludwig has made it his life’s work to study the selling DNA—the specific skills, thinking patterns, and actions—of the world’s greatest sales professionals. In doing so, he’s cracked the elusive code for success in sales.

  Ludwig shares his findings and distills them down to the seven simple strategies revealed in PowerSelling. From Zig Zigler to Anthony Robbins, the most influential achievers among us, he says, all share the powers of reputation, real passion, research, rapport, resource management, resiliency, and relationships.
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