AUTHORS: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
DESCRIPTION: Hard Cover, 258 pages

Small changes can make a big difference in your powers of persuasion

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.